Stella Artois has been a proud sponsor of the Royal Ascot - they both share the same values for tradition and sophistication.
But as the world moves forward horse-racing saw its biggest disruption in 300 years.
Virtual horse-racing.
We felt it was the perfect timing and opportunity to partner up with Zed Run - a racing platform in the Metaverse.

The Brief
Design 5 horse race skins and a racing platform.

The Challenge
Keeping the sophisticated look and feel of Stella Artois.